Carpet stores tend to be very bland, functional environments dominated by mismatching manufacturers’ stands and a hodgepodge of samples; but as a pilot store for a new type of home furnishings retail, Carpet Court Albany wanted an active space where clients could create a full colour story for their homes.
We transformed most samples into the same size for an easy mix into mood boards, rejected the typical carpet tiered displays in favour of holders that allow samples to be easily compared, featured a curved wall to allow an inspiring overview of colour options and installed easily moveable and reconfigurable pods to display any product.
Multiple hanging banners display products in situ and a large floor space with carpet and hard flooring options that customers can walk on resulting in an interior more inspirational than the industry norm. The concept has been successful and well received by customers and is now being progressively implemented in stores across the country. Images by Patrick Reynolds.