The Quay Street Comvita store is a prototype flagship model for on-going and mainly international retail rollouts for hugely successful New Zealand Export brand with natural health and beauty products, mainly formulated from honey or olive leaf.
Designed to accommodate tour groups in a small (96m2) interior, the shop hints at both beehives and traditional Chinese medicine stores and is divided into three defined zones: the ‘Story Wall’ to explain the brand background, ‘Beauty Wall’ as an understated backdrop to their new line of skin products and ‘Life Lab’ for customer interaction and product demonstrations.
The result is a subtly coloured and textured environment of organic forms that reinforces Comvita’s completely natural brand image while positioning it as a premium retailer of natural health and beauty products. The concept is currently being rolled out across China and Hong Kong. The Comvita Concept Store won Health & Beauty Division Award at the 2013 RED Awards. Images by Patrick Reynolds and Matt Gascoigne.