Studio Gascoigne worked with New Zealand Natural’s management and senior staff to create a completely new retail format at their Botany kiosk to showcase and reflect their expanded range of natural and premium New Zealand products and a number of complimentary products such as smoothies, juices, ice-cream cakes, cup-cakes, crepes and waffles.
The new format was designed to reflect the natural focus and heritage of the brand, with fresh fruit displayed in wooden crates, glass covered chilled displays and natural materials wherever possible within the confines of food hygiene regulations. Menus were rethought in order to allow easy changing to suit seasonal changes and new items.
Faux white-washed brick walls are used to evoke the heritage feel of an old fruit-shed and as a back-drop to numerous framed photos of New Zealand scenes tailored to each location and share the natural beauty of our country. The result has enabled turnover to increase significantly.