Nosh Mt Eden is New Zealand’s largest of boutique supermarket chain and this store inhabits 825 square metres in an old furniture store.
Aiming at an “everyday shopping” experience which would undercut supermarket meat produce prices while delivering the freshest ingredients possible, we created a pared and back minimalist interior consisting of concrete floor and benches, exposed ceilings and industrial fixturings to highlight the product to its best.
Personality is introduced in the way of white tiles, timber accents and the Nosh signature black walls, which double as ‘specials’ blackboards. Nosh won bronze at the 2010 Best awards. Images by Emily Andrews.