Redcurrents sumptuous fit-out is set in a warehouse space in Wellington. The brief for Studio Gascoigne was to provide backdrops of features to showcase the exquisite treats and treasures on display, bringing the brand into the next decade. A long entry ramp was made as the biggest challenge was to get customers to enter. The strong colour turned heads with an irresistible glimpse into Redcurrents world.
A series of dramatic spaces were created, using rich and enticing hues of gem-like pink which showcased the treasures. Colour and materials were inspired by the Redcurrent brand. Alluring pinks were used to add a sense of vibrancy, fun, and youthfulness, whilst appealing to a wide range of ages.
The shopfront windows glow day and night with a Hexaben honeycomb screen in translucent alluring pinks, and neon signage logo and blade sign. The dramatic entry wall of pink-on-pink stripes over mouldings, with traditional veranda post and balustrades, bring some quirks to this heritage detailing. Our client tells us that turnover has increased significantly, and customers are stopping in their tracks to enter.