In collaboration with Designworks, Telecom’s Concept Store in Victoria St is a new approach to technology retailing that marries futuristic features with approachability in an environment that oozes colour, variety and character.
The playfully eclectic space has simplistic, crisp elements to reflect the high-end technology on offer, tempered with soft textures to create a comfortable and fun way for customers to interact with the products. Images by Patrick Reynolds.
The store made it onto the WAN Retail Interiors Award ‘long list’, won Gold at the 2011 BeST Awards in the Retail Environment category, was Home Group Winner at the 2011 NZRIA RED Awards and featured on VMSD online and the August 2011 cover of VMSD magazine. (The world’s leading retail design magazine.)