The Cosmetic Store as a start-up concept jointly owned by three women who are targeting the Asian market based in Auckland’s CBD. They directly import cosmetics from Japan, China and Korea to cater for a growing market of Asian women looking for cosmetics to suit their particular skin tones, as well as Kiwi women looking for an alternative range of well-priced cosmetics.
The clients wanted a central location but their budget for rental was very limited so after looking at a number of sites in and around Auckland’s Queen St they settled on a first floor site in Victoria Street. The premises has some windows facing onto Victoria Street but these are at a high level above another shop and so are not very visible. The only access is the steep staircase, which provides only limited visibility into the shop.
The rest of the interior is quite neutral with a grey floor vinyl wood-plank floor, which was provided by the landlord to our colour specification, with white ceiling and walls. In addition to the coloured entrance area we created a seating and make up trial area which is also in the feature colour. The balance of the fit-out is in either white or neutral wood tones to serve as a backdrop for the wide variety of product colours.