The clients aim was to re-launch their presence in Wellington with a new flagship concept which would include elements that could also be used in future locations.
The challenge of working with a world-famous fashion designer is to support but not overpower the fashions displayed, nor to follow one architectural style. Studio Gascoigne’s intent was to combine elements of Trelises’s eclectic, colourful and detailed style into an environment neutral enough to adapt to a variety of clothes, seasons and events.
Customer experience was paramount in the design, from the welcoming entry to the comfortable fitting rooms and joy of the velvet swing. Details are especially important to Trelise so the materiality is more complex than a typically minimal contemporary fashion store. The resulting experience has been very well received by client and customers.