As Wild Pair passed its 21st birthday, we and the client decided it was time for the store interiors to present a more elegant and mature variation of previous fitout models to reflect the increasing sophistication of the customers who have grown-up with the brand.
The aim was to keep the interior decoration low-key and neutral to create a more mature aesthetic and provide a soft backdrop to the merchandise. To achieve this we used a deliberately restrained decorations, minimal fixtures, framed posters, off-white painted surfaces, concrete floors and hand sanded cedar ship-lap lining for a deliberately ‘worn’ look.
The almost square corner site in the 277 fashion precinct (149m2) offered good visibility but very limited wall space, so to accommodate the necessary stock capacity. We used the 2 large window areas as both internal and external displays broken up with pine pigeon-holes to highlight different product displays.