Wrights Jewellers is a long-established family business in Pukekohe, first opened in 1912 by Walter Wright. Our practice fitted this shop out in 1999 for his son, Gary Wright and 20 years later it was passed down to his daughter Rhian and her partner Ben Paul, who approached us to give it a whole new look to reflect a new generation taking over.
There was a desire to shift towards higher-end, trend oriented jewellery, whilst still reflecting on their personalised customer service and ability to create bespoke pieces with their in house jewellery manufacturer.
To hold on to the history of the shop the clients requested a number of wall and grandfather clocks to remain, but the old fit-out with its dark timber and navy carpeted floor had to go to make way for the new identity. The set of new jewellery displays counters we designed are open underneath to increase the sense of space in the store while decreasing the sense of separation between staff and customer.
Polished brass accents were used to reflect on the history of the shop, but updated with modern shapes and placement, complimented by the light ash timber-look laminate that was used for much of the joinery (as the budget wouldn’t stretch to real timber).
Soft greys used for walls, cabinets and drapery created a neutral base to highlight the timber and brass finishes, with the intention of creating a fresh and stylish setting that would still be inviting to the whole Pukekohe community.
Rhian and Ben were able to successfully manage much of the build themselves, using young, local contractors and cabinet-makers who finished their work to an incredibly high standard.
The project came in almost exactly on budget, a minor miracle given the size and scale of change accomplished. The result is delighted clients and a community of locals who now will use any excuse to come in to the shop and admire its fresh new look.
Photography by Sampford Cathie.