Housed in the historic Lewis Eady building, the Hallensteins’ Queen Street flagship store is the company’s biggest at 522m2.  The brief was to create an edgy and raw looking interior while preserving the character of the heritage building.

Most of the original interior and shopfront features had been destroyed, so, working closely with Heritage New Zealand to meet tough regulations, we retained and replicated as many of the historic elements as possible. We continued the design as demolition and construction works progressed, allowing custom and newly-exposed building elements to be showcased alongside modern features.

The brief was to use Hallensteins standard fixturing system and the budget was tightly controlled. We believe the result bridges the gap between a mass-market retail format and a celebration of the unique character of the building, providing a fun and stimulating interior in keeping with our city’s vibrant urban retail culture. Sales have consistently exceeded targets. Images by Patrick Reynolds.