R&G brand is aimed at a younger segment of the target market for Rodd & Gunn.

Working closely with R&G‘s visual merchandising director, we understood that the interiors depended heavily on the carefully chosen pieces of memorabilia and innovative merchandising presentation, so most of the fixtures are ‘found’ objects to give the feeling of a ‘Pop-up’ store.

The conventional fitout was limited to preserving the existing store’s shell and services, The shopfront was retained with a recoloured facade and a newly added timber door. Images by Derek Henderson and sketches by Wallace Ong.