Category: retail



The interiors of HUE hair colouring salons were designed to reflect the very different from a typical hair salon. It is designed to still appear professional, with a degree of warmth and edginess that is appealing to a reasonably wide market. The aim was to fit between the price of a professional colour treatment and a do-it-yourself colour treatment.

As the concept is being rolled out to a number of different sites, we designed the interior of the pilot store in Mt Eden to achieve this, featuring a series of pre-fabricated units to suit a variety of spaces. It has since been replicated in several other locations and has proved a successful model.

Hue Mt Eden was Supreme Winner, and Category Winner at the 2008 Red Awards and won Bronze at the 2008 BeST Awards. The concept has been well received by the market with continued sales growth. Images by Emily Andrews.



Glassons’ store on Auckland’s Queen Street was extended and revamped into a flagship concept incorporating quirky elements to surprise and delight loyal customers and win new shoppers to the brand.

The space is divided into different zones or ‘rooms’ customers experience as if they’re walking through a grand villa – starting at the spacious Salon at the front, Library towards the centre before arriving at The Conservatory in the rear.

Innovative use of decorative architectural features such as corbels, ornate Victorian verandah fretwork and ceiling roses are used to create display zones and support merchandise. A designated Web Lounge complete with interactive built-in iPad stations and free Wi-Fi is housed within the Conservatory space, further closing the gap between the on-line and off-line shopping experience.

The store was a finalist for the 2012 BeST Awards, finalist at the 2012 Interior Awards and won the 2012 Resene Total Colour Commercial Interior – Public + Retail Award. The store also won the Project Floors Flooring Award at the 2012 Red Awards (NZRIA). Images by Birgit Utech.



In collaboration with Designworks, Telecom’s Concept Store in Victoria St is a new approach to technology retailing that marries futuristic features with approachability in an environment that oozes colour, variety and character.

The playfully eclectic space has simplistic, crisp elements to reflect the high-end technology on offer, tempered with soft textures to create a comfortable and fun way for customers to interact with the products. Images by Patrick Reynolds.

The store made it onto the WAN Retail Interiors Award ‘long list’, won Gold at the 2011 BeST Awards in the Retail Environment category, was Home Group Winner at the 2011 NZRIA RED Awards and featured on VMSD online and the August 2011 cover of VMSD magazine. (The world’s leading retail design magazine.)



Housed in the historic Lewis Eady building, the Hallensteins’ Queen Street flagship store is the company’s biggest at 522m2.  The brief was to create an edgy and raw looking interior while preserving the character of the heritage building.

Most of the original interior and shopfront features had been destroyed, so, working closely with Heritage New Zealand to meet tough regulations, we retained and replicated as many of the historic elements as possible. We continued the design as demolition and construction works progressed, allowing custom and newly-exposed building elements to be showcased alongside modern features.

The brief was to use Hallensteins standard fixturing system and the budget was tightly controlled. We believe the result bridges the gap between a mass-market retail format and a celebration of the unique character of the building, providing a fun and stimulating interior in keeping with our city’s vibrant urban retail culture. Sales have consistently exceeded targets. Images by Patrick Reynolds.



As New Zealand’s largest footwear retailer, Number One Shoes wanted a retail makeover to reflect its shift toward higher quality and more fashion-orientated products; however their brief and budget only allowed for an affordable refit consisting of little or no building work and this had to be installed without closing the store.

We designed a ‘Pop-up’ focussed fit out model suitable for mass production off-site and easy roll-out, consisting of a simple Kit-of-Parts comprised of new graphics, signage, visual-merchandising, a modular steel frame system and plywood display units. Images by Nigel Marple

The concept was to create a market-like atmosphere in certain areas of the store to highlight featured product, while leaving around 80% of the original fixturing in place, a transformation we believe to be unique for a mass rollout in New Zealand. The result has been a significant sales increases compared to stores yet to be fitted out.



Kapiti’s first concept store was designed to showcase the iconic cheese and ice-cream brand targeting the high net-worth demographic working in the CBD, to elevate the perception of products from that of just another supermarket commodity and provide a venue for tastings and corporate events.

We stripped out the previous fitout and exposed the underlying concrete and brick, reconfigured the space to house a chilled cheese aging room visible through a double-glazed display window and an ice-cream area at the front open to the street to entice passers-by.

There were significant technical challenges in hiding a huge amount of plumbing and refrigeration equipment in a century year-old building while keeping the interior as real and functional as possible.

Food preparation areas were lined with brick-bond white tiles for hygiene with a vintage feel and quirky touches such as custom made milk-bottle feature lights, recycled timber beer crate display shelves and limed oak accents were added. Images by Matt Gascoigne.



The Quay Street Comvita store is a prototype flagship model for on-going and mainly international retail rollouts for hugely successful New Zealand Export brand with natural health and beauty products, mainly formulated from honey or olive leaf.

Designed to accommodate tour groups in a small (96m2) interior, the shop hints at both beehives and traditional Chinese medicine stores and is divided into three defined zones: the ‘Story Wall’ to explain the brand background, ‘Beauty Wall’ as an understated backdrop to their new line of skin products and ‘Life Lab’ for customer interaction and product demonstrations.

The result is a subtly coloured and textured environment of organic forms that reinforces Comvita’s completely natural brand image while positioning it as a premium retailer of natural health and beauty products. The concept is currently being rolled out across China and Hong Kong. The Comvita Concept Store won Health & Beauty Division Award at the 2013 RED Awards. Images by Patrick Reynolds and Matt Gascoigne.



The Cosmetic Store was a start-up concept targeting the Asian market based in Auckland’s CBD. They directly import cosmetics from Japan, China and Korea to cater for a growing market of Asian women looking for cosmetics to suit their particular skin tones, as well as Kiwi women looking for an alternative range of well-priced cosmetics.

The clients wanted a central location but their budget for rental was very limited so after looking at a number of sites in and around Auckland’s Queen St they settled on a first floor site in Victoria Street. The premises has some windows facing onto Victoria Street but these are at a high level above another shop and so are not very visible. The only access is the steep staircase, which provides only limited visibility into the shop.

The rest of the interior is quite neutral with a grey floor vinyl wood-plank floor, which was provided by the landlord to our colour specification, with white ceiling and walls. In addition to the coloured entrance area we created a seating and make up trial area which is also in the feature colour. The balance of the fit-out is in either white or neutral wood tones to serve as a backdrop for the wide variety of product colours.



Euroglass’s new site is located in the prosperous residential area of Parnell, where the client’s brief challenged us to create a very different type of sales office showroom space to attract trade and affluent residential customers.

Our response was to create a whole new type of space that showcases glass in a residential-like context. Glass is the hero product and used not only for windows and mirrors but also balustrades, white-boards, doors, room dividers, cladding, fireplace, marble-like walls, black bricks, cupboard fronts and an illuminated kitchen splash-back.

Separate zones were created by raising two areas for an open-plan office and combined kitchen and meeting space. We believe this is the first time that glass has been presented in such an innovative way anywhere in the world. Images by Patrick Reynolds.



The new Lambton Quay flagship store for Hallensteins and Glassons marked a complete departure from previous fit-outs, in that it is the first time that both brands have been housed within one space and it is the brands largest store so far at around 1336 square metres.

Several challenges were posed by the buildings historic status and requirement for a full seismic upgrade and extensive structural work which was carried out by Athfield Architects. Unfortunately this necessitated the loss of many of the interior’s historic features.

We tried to retain a semblance of the original century-old building within the new fit-out, adding brick, pressed metal ceilings and old wood to make the space look like it had simply been pared back to its original bones and letting the merchandise, VM and huge video walls speak for themselves. Images by Nick Servian.