Category: retail



Studio Gascoigne won a credentials pitch to design Lotto New Zealand ‘s first flagship store.

Our initial role was to workshop with the clients to identify the experience of buying a Lotto ticket. The brief also included the implementation of the Lotto’s new logo & graphic chart developed by Interbrand of New York. 

We developed a concept of “dreams sold here” and created a whole new selling experience which has now been prototyped in a St-Lukes Flagship branch and a suburban dairy site in preparation for a rollout to Lotto’s 1400 (approx) shops nationwide. 



Carpet stores tend to be very bland, functional environments dominated by mismatching manufacturers’ stands and a hodgepodge of samples; but as a pilot store for a new type of home furnishings retail, Carpet Court Albany wanted an active space where clients could create a full colour story for their homes.

We transformed most samples into the same size for an easy mix into mood boards, rejected the typical carpet tiered displays in favour of holders that allow samples to be easily compared, featured a curved wall to allow an inspiring overview of colour options and installed easily moveable and reconfigurable pods to display any product.

Multiple hanging banners display products in situ and a large floor space with carpet and hard flooring options that customers can walk on resulting in an interior more inspirational than the industry norm. The concept has been successful and well received by customers and is now being progressively implemented in stores across the country. Images by Patrick Reynolds.



The clients aim was to re-launch their presence in Wellington with a new flagship concept which would include elements that could also be used in future locations.

The challenge of working with a world-famous fashion designer is to support but not overpower the fashions displayed, nor to follow one architectural style. Studio Gascoigne’s intent was to combine elements of Trelises’s eclectic, colourful and detailed style into an environment neutral enough to adapt to a variety of clothes, seasons and events.

Customer experience was paramount in the design, from the welcoming entry to the comfortable fitting rooms and joy of the velvet swing. Details are especially important to Trelise so the materiality is more complex than a typically minimal contemporary fashion store. The resulting experience has been very well received by client and customers.



When we received the brief for Kiwi Discovery’s new tourist and souvenir shop in the refurbished Auckland International Airport terminal it sounded like a fun project to showcase a wide variety of New Zealand products and memories to departing tourists. 

The brief called for a neutral palette to compliment the back and white logo, appeal to a largely Asian clientele and not compete with the multi-coloured packaging. Signage had to be explicit to cater for (often hurried) non-English speaking customers. Racking had to be very multi-functional so that most product categories could be displayed anywhere in the store. 

We keep the palate reasonably simple so it wouldn’t clash with the (largely colourful) packaging on display. This finishes pallet consists of white and timber joinery, black framing elements, soft green to the walls timber-look flooring and plenty of graphics. We also drew attention to the counter with some hanging plants and pendant lights. 


Icebreaker Auckland International Airport

Icebreaker’s new flagship store is located in the International terminal at Auckland Airport. This particular store is aimed directly at departing tourists and serves to not only to showcase latest icebreaker product but also to do this in the context of a very New Zealand environment that also showcases Icebreakers latest of New Zealand.

Materials are all natural: New Zealand pine or ply for fixtures and ceiling beams, natural timber floor, semi-random stone tiles to replicate South Island schist and real barn wood, sourced from Canada. Walls are painted in cementitious paint while the back wall is clad and in real New Zealand moss. The shopfront is also deliberately barn-like and open to allow customers to easily fall into the otherwise narrow store.

The aim is that the shopping environment will be interesting, memorable and evocative if New Zealand’s unique environment, so that customers will seek the brand out in their local markets or by shopping online. As such the store is as much a billboard for New Zealand as it is a retail outlet and, from the sales and customer feedback points of view, it is working very well.



When Honda New Zealand Chief Executive Nobu Sonoda approached us to re-design their flagship branch in Newmarket his main criteria was the customer’s first impression was that it should look like that of a five-star hotel. His reasons for this were that a Honda customer welcome should be second to none so as to reflect the respective the brand has for its customers.

The brief was to reconfigure the existing reception area to also house a service reception facility, which was a relocated from downstairs, and to add a new reception to cater for Honda’s New Zealand’s head office which is also on this site. The other major part of the work was to create a customer lounge in which customers could wait to pick up cars, or just hang out in the type of club lounge situation. There is also a small work space in which customers can work while their cars are being serviced. The showroom also features a museum area to showcase the proud history of Honda.

Customer reaction has been even better than management hoped for, with customers helping praise on the new facilities and the improved sales and service experiences. This is had a very positive effect on the branches’ turnover and several similar refits planned to carry this model throughout the country.